6 Tips to Bring Value Instead of Closing, and Still Make a Profit

December 23, 2021
Susan Fessenden

We know that making a profit is a goal for your business. Everybody wants to make money! But you might think that to make money, all you need to do is sell. This leads you to think that to sell, you need to close. But there's a better way. When you bring value instead of closing, you not only make a profit, you also build community.

Running and growing a business that makes you happy has positive results for you, your clients, your community and the world. How do you do it? By always bringing value. Sometimes this means helping someone for free, and other times it means being a guest on a podcast. The way you can bring value is unique to your personality and business story.

We wrote this guide with 6 tips that we use on a regular basis to bring you value and connection. We don't believe that the bottom line in business is to close, we believe that it's about bringing value and creating community.

Hopefully, you'll try doing it this way. And hopefully, it'll make you happy.

Because after all, our motto is, "If it's not making you happy, you're doing it wrong."

Make authentic connections

Networking can do so much for your business. Creating meaningful connections can end up not only in new clients, but also in new team members or even lifelong business friends. There are lots of ways you can network, you don't even need to be a super extroverted person to get results.

  • Take part in conversation inside Facebook groups, yours and others in your niche.
  • Keep your Facebook Messenger and Twitter DMs open.
  • Join the Profit LaunchCrew™
  • Share promotional links with your pitch in groups when there are sharing threads or promo days.
  • Attend summits and participate in break-out rooms.
  • When possible, attend in-person events that pertain to your business.
  • Get on Clubhouse and share valuable tidbits.
  • Always be prepared to explain your business with a passionate and honest response.

As you meet people and connect, keep a contact list. In the future, you can circle back with them and start up a conversation again. Go on their social media accounts and engage by leaving genuine comments in their posts, share them if you think they're valuable and keep in touch here and there.

Bring value by sharing your knowledge

The things you know about your experience in running a business and solving problems are your magic power in any situation. Inside the Facebook and networking groups you're a part of, browse the posts until you find one that asks a question you know the answer to. Reply with a comment that answers their question in the most valuable way possible.

Write blog posts and articles that answer these questions in greater depth. Give actionable advice with examples. Share these articles on social media and newsletters, inviting readers to leave comments.

Write ebooks, guides or worksheets that will help people. Create courses or conduct workshops that offer specific solutions to their issues. Use insight from the conversations you've had.

Stay true to your core values

Your core values are the True North of your business and should also be the foundation of every interaction you have with people. Keeping them always at top of mind will help discern what people deserve more of your time and which ones don't. It might happen along the way that you start to collaborate with someone and then realize that you weren't really a good match, to begin with.

Look at your core values and theirs and decide whether it's worth continuing the collaboration or not. If you want to give it a try first before calling it off, of course, you can do that, just make sure to not give in to things that are not going to make you happy.

Learn from others

Knowledge sharing is a two-way street.

Just how you know of things that others might not, they know things that you might not. So, always keep your ears open and listen to what people have to say. When something interests you in someone's social post, comment asking for more information. If you read a bunch of content from someone and keep feeling like you can relate, that they are giving value, take notice. Follow them on social media, comment and interact on their posts. Maybe you'll even end up having a conversation about your experiences and sharing valuable knowledge with each other. And how much does that cost? Nothing. And who will get value out of it? Both of you!

Stay accountable

Staying accountable is important inside your business when it comes to offering value. Creating valuable content takes time and effort. It's easy to feel discouraged or uninspired during the process. If you have a difficult time doing this on your own, join accountability groups, find other small business owners in the same position and work through your projects at the same time.

On another note, when you connect with people, the opportunity for collaboration might come up. Don't promise anything to anyone that you won't be able to commit. For example, if you accept to be a guest on a podcast or webinar, show up and don't leave them hanging. If you offer to write an article for another site, don't be late handing it in.

Know when to step back

Finally, the last tip that will help you bring value is to know when it's time to step back.

This can be as simple as saying no to a collaboration that doesn't feel right, or maybe it's a much-needed break from so much networking. Also, don't give advice unless you're asked to do so. If you love giving advice, create a group where the whole idea is that you give advice to people that need help with what you offer. This last option is actually the most valuable because you can share detailed advice with people that really need it.

Your Turn

How are you bringing value to your audience? Have you yet mastered the art of selling without selling?

Do you have any tips to share with our readers? This is your opportunity to bring value and practice sharing insightful information for people you could connect with.

✋Stop Selling AT people. ✋ Stop focusing on CLOSING!

STFU and LISTEN, Bring VALUE, and GIVE.
Back to Blog Archive
Susan Fessenden
As a person who grew up in a struggling family business and later put myself through college, I see business ownership as the ultimate socio-economic equalizer. Anyone can start a business, and if run properly, it can elevate everyone involved. This leads to stability, a higher standard of living, stimulating local economies, and contributing to stronger communities. I have put my 25 years of hands-on business management, turn-around, and growth experience into one toolbox that can help every business regardless of size, stage, or industry… The 5 Missing Pieces™ Framework. At my core, I am a scrappy dreamer, a fierce ally, and a creative problem solver.

Forgot Your Password?

chevron-down