Purpose-driven client spotlight! ArnoldCR.org & Intended Impact: Dr. Dodie Arnold

March 05, 2021
Orana Velarde

In 2020 we worked with Arnold CR and Intended Impact. It was such a great experience that we wanted to share it with you.

So, on a special edition of Happy Businessing, we invited Dr. Dodie Arnold to tell us (and you) about her projects and the work we did together. The show was great, you can watch it at the end of this post.

Here's a little backstory. I met Dr. Arnold online but was lucky enough to meet her in person when she visited Tokyo with her beautiful son. When she got back to the states we started working together.

The first order of things was to work our way through The 5 Missing Pieces™ framework. We did the work for Dr. Arnold's NPO; Arnold CR and while in the midst of it we realized that it was the right time to also build a for-profit to the mix. Like we say in the video, building a business that's always alive depends on being flexible and knowing when it's time to pivot.

We did a lot of pivoting! But we made it through and now Arnold CR is growing thanks to Dr. Arnold's hard work. Our social media manager also helps get the message out by managing her social networks and creating visual content.

What is Arnold CR all about? Well, nothing can explain it better than the mission and purpose statement:

Arnold CR is a nonprofit consulting and research organization dedicated to environmental stewardship, outdoor inclusion, and building wellness and capacity within systematically oppressed communities and organizations that serve them.

We're a purpose-driven virtual organization with global experience. Our staff is location-independent, meaning we work from anywhere in the world. We seek partnerships and create opportunities aligned with our values, attitudes and beliefs.

We worked on that during the first step of The 5 Missing Pieces!

Now it's time you watch the video below. Enjoy. 😊

And if you want to work your business purpose, we have something that will help. The Purpose beyond Profit Workbook.

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Orana Velarde
I’m Orana, your Social Brand Booster. As an artist, designer and all-around creative, I elevate the impact of your brand. From social media strategy and management to blog posts, newsletters, landing pages that convert, I help you find the best way to tell your business story. I love helping entrepreneurs overcome their design and messaging roadblocks. Let’s elevate and boost your brand with dynamic, authentic, and engaging content.
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