The big WHY and Core Values Bundle



BUNDLE AND SAVE! Get both Topics 1 & 2 of the 1st Business Question: Who Are We…the identity component of the  5 Business Questions™. Combined, these 2 guides will get your business identity clarified and you will begin building a culture that leads to faster growth, a larger impact, and profitability!

You’ll receive downloadable PDF copies of both guides:

1) Question 1: “Who Are We?”  Topic 1: Purpose Beyond Profit

Discover your PURPOSE Beyond PROFIT with the 19 page guide with exercises on how to develop, implement, and roll out your business’ Purpose Statement (It’s like a mission Statement on STEROIDS!)

Most business identity issues stem from not having a strong culture. A key component of a strong culture is having a clear, meaningful, unifying purpose accompanied by Core Values that are represented in all aspects of the business. You may be thinking, “our business already has a purpose…to make money”. Yes, that is true. One purpose for any business is to make money; preferably a lot of money with strong cashflow to support further growth and innovation. However, the global business mindset is evolving to include a bigger picture of impact of business not just on the economy, but on the environment, in our communities, and to our world. Can your business win and generate profit and grow without a larger purpose in view? Of course it can. But it can grow faster, stronger, and have a larger impact on the world with strong a sense of identity, which comes from adopting a higher purpose, meaningful core values, and thriving culture!

2) Question 1: “Who Are We?” Topic #2 – Core Values For Growth

CORE VALUES THAT REALLY MAKE AN IMPACT ON YOUR BUSINESS with the 18-page guide with exercises on how to develop, implement, and roll out your business’ Core Values that define your Company Culture and provide guidance for all of your business decisions.




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