The 5 Business Questions™

Do You:

  • Want to start a business or grow a business but don’t know where to start?
  • Need an easy business plan that is dynamic?
  • Wish you had an advisor to guide you and empower you to fix your business issues?
  • Just need some expert small business advice?
easy business plan

Traditional Business Plans Are Not Easy or Dynamic!

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Purpose, core values, competition, market, SWOT analysis, branding

Leadership – morale, management styles, alignment & buy-in, messaging

Employees – recruiting, hiring, retention, motivation

Phase 1

Phase 2

Phase 3


Who are we?





What do we do?

Identifying & describing your product, niche, value proposition

Broadening or focusing your product line for core and adjacent markets

Innovation, disruption, quality assurance

Phase 1

Phase 2

Phase 3

Profit Logics logo_component build



Are we on track?

Task management tools, prelim metrics

Quarterly & annual planning, projected to actual variance

Budgets, performance management system, KPIs

Phase 1

Phase 2

Phase 3




Where are we going?

Visioning, short & long-term goals

5-year detailed projections

Leveraging vision in culture

Phase 1

Phase 2

Phase 3




How do we get there?

Legal structures, preliminary accounting, compliance / workflow considerations

Org charts & roles, market narrative, systems & processes needed

HR, quality control, lean, safety

Phase 1

Phase 2

Phase 3


Any stage, any size, any industry: business growth, simplified!

The 5 Business Questions™

The 5 Business Questions™ - Easy Business Plan 1

The 5 Business Questions is a framework that helps you unlock your company's full potential for sustainable growth.

The 5 Business Questions™ - Easy Business Plan 2

Unlike other business consulting approaches, the 5 Business Questions is FLEXIBLE and SIMPLE.

The 5 Business Questions™ - Easy Business Plan 3

Any business can use it, and at any stage of the business.

Let's connect!
Book an introductory strategy session!

The 5 Business Questions™ - Easy Business Plan 4

How Does it Work?

Typically we work with clients for 3-4 months, meeting weekly (virtually) and working through the 5 Business Questions™ together. Through brainstorming, facilitation, training, and advising, we help you formulate on your business in a whole new way and we build the easy business plan together. This frees you up to run your business and execute on activities as needed at pace that is dictated by you! And you get the support of team mate that has the experience and training to navigate these issues successfully.

Your advisor serves as your guide, an invested, caring member of your team – to supplement your business with skillsets and experience that may be lacking to help your business grow and thrive while building a strong foundation for the future! And then…you’re off and ready to have fun and execute on the plan on your own! And if you get stuck or need help with the next phase, we’ll be there with you again. Small businesses should not be dependent on coaches or consultants indefinitely! We want to educate, guide, support and empower small business owners and their teams to be self-sufficient!



We want clients to feel like we’re a part of the team; fully engaged, fully available, “all-in” members of the team. Flat fee engagements create a more fluid working relationship without any nickel & diming.


Perhaps you have specific areas that need some help and a few hours is all you need. We are committed to working businesses of all sizes and stages and can design a custom engagement structured to meet your needs.


Businesses on tight budgets may not be ready to engage with an advisor so learning through eCourses and Workshops may be more feasible.  

Want to dive in on some key components of the 5 Business Questions™ now? Take a look at some of the materials and guides available in our shop.

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